Initiated by Google’s realization of the extreme value in the behavioral surplus generated by data collection, we find the players in this new economy infiltrated in every sector of our civilization.
Trading our privacy for the “free to use” services could find us in a future with little personal discovery and decision making that make us the unique, independent adventure seekers we were created to be.
This will only intensify as digital and physical worlds merge, allowing the surveillance economy to creep deeper into our lives, controlling what we see, think and feel, as it ruthlessly tries to make us more predictable (thus more valuable)
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